ZKB/PUBLIBIKE - SEXY RIDERS

About the brand: ZKB is the largest cantonal bank and fourth largest bank in Switzerland.

This campaign was made for l aunching the new official bicycles sponsored by Zurich Kantonal Bank. Using the bicycle instead of going by car or tram makes you irresistibly sexy for two reasons. Your body improves when doing sports pedaling and also helps the environment.

TEASER

A Sexy Rider is a person who knows how to enjoy the day to day, a person who lives the moment, like Chuck Norris. With his hipster beard, Sexy Rider has sooo much style. He is an intrepid person who has no mercy against climate change, he came to fight the climatic change and destroy it to make the most sustainable world. His only concern is to keep carefully the environment in which he lives, free of criminals who only want to harm the city with their cars and polluting fumes. He will not rest until he gets it. He is the hero and has come to the city to stay in. Are you ready to join his gang?

KILOMETERS THAT SAVE YOUR CITY - STORYTELLING

If with every kilometer, with every pedal you were closer to improve your city? A collective challenge to improve your city by bikes. To contribute to this city causes, you do not need to make a financial donation from your pocket. You only have to pedal and make kilometers integrating ZKB bikes during your normal journey day.

Every month, ZKB will be open a collective 30 days challenge to collaborate with a city cause. This action will be a real teamwork, a collective challenge in which every person effort add. The sum of kilometers obtained from all ZKB Bike users in Zurich city will help to reach the goal.

This social cause will suppose an essential and exclusively added benefit to use ZKB Bikes.

The citizens of Zurich will be able to propose causes filming a video and uploading it to Instagram. The one with the most likes every month will be the one chosen.

ZURI VELO BRINGS YOU CLOSER (TO GET YOUR BEST KARMA) KARMA COINS PRODUCE INTERESTS IN ZURICH KANTONALBANK

Everybody needs positive Karma. Now, you can transform the kilometres that you make pedalling in Publibike into Karma Coins. To save your Karma Coins, you will need to open an account at Zurich Kantonal Bank. The Karma coins you get with Publibike generate interest in your account at the Zurich Kantonal Bank.

Your good generated Karma materialises into good tangible things for you, because y ou can change your Karma Coins for activities, discounts in the locals associated in Zurich, to contribute to social projects.

LEVELS/STAGES

When you open an account in ZKB you automatically acquire an online status. These are the different levels/stages you can reach with your Karma points:

Stone 
There is nothing that moves me in the world. I have no motivation.


Activist
I care about the world, and I try to improve it with small actions.


Committed
My perfect day is to pedal against adversity.


Leader
If I can go by bike so that I need another transport?


Supreme God
The bike is an extension of my body.

You can go ascending depending on the kilometres you pedal, and the frequency with you make them. Maintaining your record is important.

PREROLLS FILMS TO GET MORE KARMA COINS


THE BICEP

WE SEE THE FACE OF A MAN IN THE REFLECTION OF A MIRROR. PAN OUT TO SEE HIM PUMPING HIS ONE BICEP BY HOLDING ON TO ONE PEDAL OF THE ZKB BIKE. THE ARM HE IS USING IS THREE TIMES AS BIG AS THE OTHER ONE.


THE DOLL

A HUMAN SIZE DOLL SITS ON THE BIKE, HIS HANDS AND FEET ARE TAPED TO THE BIKE. PAN OUT TO SEE A WHOLE ARRANGEMENT BEHIND THE BIKE; A MACHINE THAT MAKES IS PEDAL BY ITSELF. IN THE BACKGROUND WE SEE A MAN SITTING IN AN ARMCHAIR WATCHING TV.


THE PONY

WE SEE A YOUNG GIRL OPENING A BIG PRESENT, OUTCOMES A PUBLIC BIKE DISGUISED AS A PONY. THE YOUNG GIRL LOOKS CONFUSED AT HER MOTHER AND SAYS: NOT REAL PONY. SHE LOOKS TERRIFIED. THE MOTHER: SHH, SHE CAN HEAR YOU.


MOTHER AND KIDS

WE SEE A WOMAN RELAXING IN HER GARDEN. PAN OUT TO SEE TWO EXHAUSTED KIDS, EACH HANGING ON TO A ZKB-BIKE. THE MOTHER PUTS HER FEET UP: “A FEW MORE ROUNDS KIDS, THE FRESH AIR IS GOOD FOR YOU”. THE KIDS MOAN AND GET BACK UP ON THEIR BIKES


CREATING CONNECTION

ZKB bikes will not be the same as another. We will generate a connection between ZKB bikes and users because people to have unique experiences, to be part and get involved.

The first 500 users who use a ZKB bike for the first time will have the opportunity to name the ZKB bikes.