SBB - YES, THIS IS SWITZERLAND!

If you gave them the opportunity to choose, many people would prefer to discover places farther away than those in their own country. Swiss people not usually choose Switzerland places to travel. There are a lot of amazing swiss places that are unknown to them and probably they will never visit.

The idea of this campaign was to promote places of Switzerland that at first sight could seem that are other countries. For example, you wouldn’t need to go to Thailand to have an exotic experience.

The message is you don’t need to travel so far from your place to have great experiences.