SBB - RAILTALES
ποΈ Award- One Show 2020
About the brand: SBB is the main railway company in Switzerland and one of the most important on the European continent.
Sometimes, when the train trip is too long, the children are a bit uncomfortable because they get bored.
The proposal was to combine fantasy and reality in the same travel. The proposal was to make a series of audios with different fantasy stories. These audio stories are perfectly integrated with the landscape that the children will see through the SBB train windows during their trip.
For example, when the child is looking throw the window and at that moment the Chillon Castle appears, ist the right moment to listen: βThe princess was kidnapped in the castle by the fire dragonβ.
VR Windows experience - Interactive windows
In this way, the children could see through the windows the princesses and monsters in movement maybe playing in the mountains or the lake.
Tourist Version
Switzerland is a country that is characterized by having beautiful landscapes and historic cities that are visited every day by a large tourism sector.
We will take advantage of the SBB train trips to tell part of the history of the places the tourist is going to visit. These audios are integrated with everything that can be seen through the windows of the train during the journey. A train trip at SBB will not only be a means of transport, it will become a journey of wisdom, an introductory trip on the city you are going to visit.
