SBB -
OUTLANDISH TOURISM
About the brand: SBB is the main railway company in Switzerland and one of the most important on the European continent.
If you gave them the opportunity to choose, many people would prefer to discover places farther away than those in their own country. Swiss people not usually choose Switzerland places to travel. There are a lot of amazing swiss places that are unknown to them and probably they will never visit.
The idea of this campaign was to promote another way of tourism, avoiding the usual codes for Swiss tourism advertising. I wanted to put the accent on this places that can offer another different way of tourism.
Now you can visit the largest bench in Europe situated in Geneve, a hotel room without hotel in Versam, to sleep in a 0 starts bunker hotel in Svelen, to have the experience to sleep in France and go to the toilet in Switzerland in the same place in Border, visit the city were the first Eurovision contest was celebrated in Montreaux or visit the place were is placed the Anti-Powerpoint party in Bonstetten.
Montreaux, Switzerland
