To discover how your love future will go this year. I made small red boxes that contained sweets/chocolates inside and the most important, a note with different prognostics of love.
Another option was to play with the surprise factor. Everybody could leave a personalized message inside the box for a person. The Greek And Shop store contacted with each of those persons, to go to pick up the box without revealing the sender.
Some examples of outdoor and indoor flyers explaining the action inside the store.