COOP - BUILD YOUR OWN WORLD
About the brand: Coop is a Swiss consumer cooperative. It is the second largest food distribution wholesaler in Switzerland.
Products are inanimate things but with the right context, the product acquires another meaning for us. Each product can be associated with a moment of enjoyment. A moment that brings us happiness.
COOP doesn´t sell products. COOP sell moments.
When we visit Coop, we have many possibilities to choose from all the products they offered. To choose moments. A moment to relax after a bad day. A moment to surprise your partner. A moment to see your friends again organizing a great dinner. A moment to tell your mother how much you love her. A moment to say I´m sorry
Coop is the place where you can change and build the world around us. A place to find “HAPPY MOMENTS”.
Every product reminds you of a moment.
The Pop Corn that you shared viewing a film with your first love.
The flowers that your father always gives to your grandmother in her birthday.
Those cereals of your childhood that now you keep buying for your children.
The barbecue of every summer with friends in the lake.
When “Ron” become a new member of the family.
ACTIONS AROUND THE COOP PRODUCTS
1. UPLOAD YOUR FAVOURITE COOP MOMENT AND WIN A PURCHASE FOR 20CH, 50CH OR 100CH VALUE
Upload your picture with one of the Coop product with #CoopLife. Tell your story around this product.
“I was having a bad day at work because I had a huge pimple on my forehead but suddenly, when I went back to my desk after lunch, I found these Unicorn Kellog´s on the table (a gift from my coworker). It made me laugh and definitely changed my day”.
2. PICK ME UP
Sometimes, after going to the supermarket you realize that you have forgotten to buy some product. The new Coop App option will remind you how to get these forgotten products.
Active your Coop Shopping List only selecting the products.
Scan your ticket after you go to the Supermarket in Coop.
If you forget any product, next time you will be in Coop a notification will appear in your mobile screen remembering you these forgotten products.
Every week, Coop will publish the pictures of some products. Coop invite to consumer to combinate them to make new unexpected recipes. You only can use these products, from 1 to all. Tell us the new recipe. The most voted recipe wins a batch of products.
4. EVENT MANAGER - ENJOY YOUR MOMENTS
An easy way to prepare your events.
1. Select the theme of the event between the different options.
2. Select the number of participants.
3. Select the forbidden ingredients.
4. Select your budget.
5. Select the place to send it.